Current Advertisements

In the media today there are new and changing advertisements constantly being broadcasted. Each advertisement is in some way or another attempting to capture the consumer's attention, get the brand name in the consumer's minds, and make the consumers feel as though they have to have that product. All advertisements have a demographic in mind, or a target group of people to which they intend to sell thier product. Advertisers for one company may have several different commercials that target different demographics. We discussed how Geico does this by using a geiko, a caveman, and celebrities.

There have been a few commercials that recently captured my attention. One commercial that I found interesting was the commercial for Comcast that uses the turtles, The Slowskys and says that they are DSL customers. This commercial uses the turtles to say that DSL is much slower than Comcast and that is why the turtles like it, suggesting that everyone else should sign up for Comcast. Another commercial that I found interesting was the Mastercard commercial that has different events occurring that sets dollar amounts for each event. The last event they say is priceless. The commercial usually ends by saying something like: some things in life are priceless, but for everything else there is Mastercard. Mastercard has different commericals set in different places but with the same theme. This is most likely the result of Mastercard's advertisers trying to appeal to various demographics. Each of these commercials had elements that appealed to me and made the company name or brand stay in my mind.