Millennial Generation

The Millennial Generation includes those born roughly between 1978 and 1998, although there are many different opinions on the actual years. Being born in 1987, I am right in the middle of the Millennial Generation and I am proud to be there. In the last couple of years the Millennial Generation has become increasingly powerful as more and more are entering college and the workforce. Also, the Millennial Generation will be an important factor in this years upcoming Presidential Election. With Baby Boomers leaving the work force and beginning to collect Social Security, it is up to the Millennial Generation to take their place in the workforce and come up with new and different ideas and technologies.

The Millennial Generation is known by many terms, namely Generation Y, the Baby Boom Echo, and the Internet Age. Millennials are known for an addiction to technology through the ever-expanding Internet, cell phones, and portable computers. We demand new, more, and greater products and services on a daily basis. We not only want the newest technologies available, but we want a wide range of them designed to fit our individual preferences. Competition is fierce as companies attempt to differentiate their products from those of competitors and try to diversify their offerings. I feel as though all of these are accurate assumptions of the Millennial Generation because these days when you walk down the street it is as if the cell phone is permanently attached to ones ears or fingers.

Advertisers have a difficult job to do in that advertisements need to not only represent the intended product well, but also appeal to the varying tastes of the Millennials. Advertisements need to be eye catching and memorable in this fast paced world with Millennials constantly on the go. Some advertisers have started posting advertisements and such on social networking sites in order to reach Millennials, however it has not yet been widely received. In the future, I believe that a great deal of advertisements will be broadcasted on social networking sites such as Facebook and Myspace as they are frequented multiple times a day and thus are more likely to be viewed on a daily basis. Posting advertisements on Facebook and Myspace may also generate a greater response to the advertisement in the future as long as they are eye catching and relate to the everyday lives and interests of Millennials as more and more people are logging in to these social networking sites everyday.

I am thrilled to be included in the Millennial Generation as it is known for powerful, intelligent and creative people that work well with one another in discovering new ideas and technologies in this fast paced world.